If words were food, what would you serve your customers?
Junk food from some anonymous takeaway? Or a mouth-watering banquet of words created by a five-star chef?
Most of us prefer a protein-rich diet of fat-free information - with little or no artificial sweeteners. Unfortunately, a lot of marketing collateral these days is boring to look at, dull to read and hard to digest.
Want readers to salivate over your products? Offer them a choice menu of documentation made from the freshest ingredients.
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